8 Ways To Boost Your Airbnb SEO
More recently, people are finding value in property investment, and one of the ways that you can get profit out of your property is by hosting on Airbnb.
Since this new method of gaining profit through Airbnb has become quite popular, there's quite a bit of competition. There’s no point in using Airbnb to gain profit if you're not booking any guests.
One way that can help you with that is by utilising Airbnb SEO. Airbnb SEO uses different techniques that can help improve your rankings in different search locations.
Today will be providing 8 tips to boost your Airbnb SEO, which will boost your bookings and profit.
Keep your calendar updated
Keeping your calendar updated is not only helpful to your guests, but it is beneficial to your SEO. If you update your calendar regularly, then the algorithms in Airbnb will recognise you as an active host.
Of course, if you don't keep your calendar updated, you're potentially missing out on a few bookings.
We understand that this can become a real headache if you're managing multiple properties. People tend to either use a software solution to check bookings across all platforms or hire a person.
A software solution can help out and avoid double bookings, which tend to be the primary concern. Of course, if you don't feel comfortable with a software solution, it is better to go with what you trust.
Respond on time
Now that your calendar is all up to date, it's essential to recognise your response rate and time quickly. So this is very important because, when you're trying to get things done by booking a place or contacting someone, you don't want to wait more than 24 hours.
It is vital to respond within 24 hours because a person is just trying to book, and you don't want to interfere with their bookings. Airbnb will recognise the response rate, and it will help with your SEO.
It's just as simple as if a host has a high response rate, Airbnb will reward them with a higher ranking. If you're worried about not responding in time, feel free to download the Airbnb app to monitor all the inquiries that guests have sent.
Use Instant Book
Instant book allows travellers to book your property immediately. Guests find this attractive when they're able to book a property fast without any obstacles. Airbnb will also notice a quick process that your property has a reward you with a higher position.
Bookings that take time can frustrate the guests, and you can miss out on a potential booking. Surprisingly enough, people searching for a property may limit their searches with listings only allowing instant book.
So if you're not using instant book, then you're missing out on many potential bookings during this limited research.
High-quality reviews
As we know, we live in a world where we typically look at reviews to trust what we're getting. So it's crucial to get as many high-quality reviews as possible. If you can get high-quality and high quantity reviews, then great! But first, you want to focus on quality over quantity.
Airbnb gives review ratings across different areas, including the following:
Cleanliness
Value
Check-in
There are plenty of other areas to send your ratings, but those are just a few that I wanted to mention above. It's essential to note that you addressed any low ratings as soon as possible.
Think about how you can improve that area and ensure potential guests know that the area has been improved.
Reduce rejections and cancellations
Overall you want to reduce the number of rejections as possible because you're missing out on potential bookings, and Airbnb will notice this as problematic.
You can't completely avoid cancellations, but you can do everything to ensure that you are not the reason why people canceled. You can do the following things listed above and the techniques we will discuss next to avoid cancelations.
Under-promise, over-deliver
Have you ever had lower expectations and then been given something of high quality that was more than you expected? Well, you can use that tactic for your bookings. Take caution because you don't want to under-promise things and allow that as a reason why people don't book with you.
You can promise the bare minimum then over-deliver to exceed their expectations.
Use high-quality photos
Source: Airbnb
Even if your property, in your opinion, is “good looking,” you still want to make sure that the photos do it justice.
We would recommend hiring a professional photographer to produce high-quality photos. You must keep these photos updated because one of the most upsetting things is expecting what's on the photo and not receiving it.
Promote on social media
Source: Times Record News
Lastly, it is important to generate as much traffic as you can to your property. Don't solely rely on Airbnb SEO, although it is pretty helpful.
Promote across different social media platforms because you never know who's looking for your property. If you have multiple properties, this will also be helpful because you're offering multiple locations and options.
Final Thoughts
Overall there are quite a few techniques you can apply to improve your Airbnb SEO. Make sure that your profile is high quality and is more appealing to potential guests. These eight tips are guaranteed to help your SEO and go against your competitors. This is a guest blog from our partner Pearl Lemon SEO, find out more and book their services today from the 'Useful Services' section on the 'Discover' page of Placer.
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