Should Your Listing Go Eco?



Recently global bookings have increased by as much as 50% for “environmentally conscious spaces”, while the number of eco-friendly listings has risen by 30% globally, according to Travel Weekly website.

This trend only looks set to continue as consumers and the general population become more and more conscious of the impact of their activities on the environment. Increased news coverage of the impact of the human race on the planet, alongside social and economic pressures are adding to the demand for eco travel.

Airbnb has been condemned in recent years for contributing to the mass tourism problem that has seen popular destinations become overcrowded and are having their beauty eroded by the impact of too many visitors.

Guests are aware of the problem and as the numbers show are voting with their bookings and their wallets for hosts that take their impact on the environment seriously.

With this in mind it may be a good time for your listing to 'go eco', or at least to take steps in that direction, to demonstrate to potential guests that they can feel less guilty about staying with you, and the impact that may have on the local area they have come to admire and not destroy.

Small steps can help

Even small steps in the direction of being more eco friendly can help. For example you may choose to stock compostable coffee pods for your Nespresso machine, have a compost bin for green waste or use guilt free eco friendly toiletries.

These can then be promoted on your listing page, indicating to potential guests your eco credentials.

This will be enough for the vast majority of guests who simply want to see that the effort is being made where possible.

For those who want to take their eco credentials further you can consider solar panels, eco friendly toilet options or ensuing your listing is fully insulated. 

Guests want to be guilt free

The reason people go on holiday is to feel good and enjoy themselves, in the current eco-conscious climate this can be harder than ever. Small steps by hosts in the direction of being eco friendly and then letting the guests know about it, can alleviate any guilt they may have around their impact, leading to happier guests and a better stay!

Placer have upcoming free placements for eco conscious coffee options and have a live offer for ESPA vegan toiletries made with minimal impact on the environment. 

Sign up or login to find out more. 

Comments

Post a Comment

Popular posts from this blog

How To Keep Your Listing Smelling Fresh

Image
There is nothing worse than a smelly short stay property from a guest point of view, bad odour can ruin any holiday!  Smells such as cooking from previous guests, damp, unpleasant bathroom odours and others can really turn guests off and impact your reviews. In the quest to keep a listing smelling great for guests, some on the internet are suggesting hosts bake fresh bread before each guest arrives.  While this would undoubtedly work, it is surely not a scalable solution, what about hosts with multiple properties? Do they have to run from property to property or pay cleaning staff to bake bread!?! So how can hosts keep their properties smelling fresh and ready for guests to enjoy their stay? While scented candles may seem like a good option, they come with the added fire risk, which is not desirable.   A great alternative is reed diffusers.  Reed diffusers have no fire risk, and can really freshen up a listings smell for guests to enjoy. There are many brands and opt...
Read more

What Is A Placement Campaign?

Image
Placer is a site where short stay hosts can get free and discounted products from all manner of brands: large, growing, international and local. Brands want to reach guests in beautiful environments and so are willing to discount their products or even provide them for free.  So how does this work on Placer? Offers are where a brand offers a discount to hosts on their products, usually through a code obtained through the Placer website. Discounts range from 15% - 40% currently but more brands will be adding more discounts in the coming months that may be even more significant. Placement campaigns are where products are usually offered for free or at an even deeper discount than offers. Placement campaigns usually (but not always) involve the placement of a QR code alongside the product and the products will appear on the hosts welcome page. For some placement campaigns hosts can earn commission when a guest purchases through their QR or welcome page. This is usually a % of the tota...
Read more

New Oatly Product Campaign 🚀

Image
   For those that loved and those that missed the most recent Oatly Barista campaign, we have a new Oatly campaign going live to support their new 500ml Barista product launch! If you were involved in our latest Oatly campaign we are sure your guests will have appreciated the extra touch of having some free tasty Oatly to add to their tea or coffee during their stay... If you weren't involved, it's probably because you missed it! Learn from the mistake and don't miss our latest campaign for the new Oatly 500ml Barista product your guests will be sure to love. The new (well, new sized) product is even easier for guests to take with them and a more manageable size for shorter stay guests.    As Oatly say on their website, the following is what is 'amazing' about this new product: - It’s portable! Toss it in your backpack and head to the park, or the beach, or your mother-in-law’s, or to meet your Tinder date for afternoon tea, or you get the idea. - Less food waste fo...
Read more