How Does Placer Work For Hosts?
Placer is a platform that connects brands with products they want to get in front of customers, to hosts with beautiful environments in which for them to do so.
But how does it do this and how can hosts benefit?
Placer has two key offerings: placement campaigns and offers.
Offers get short stay hosts a simple straight discount on products. Brands offer this discount because they recognise that hosts are no ordinary customers and their products will be seen by hundreds if not thousands of guests.
An offer is a no strings attached way to get discounted products for your listings. For example our exclusive 25% off ESPA toiletries now live on the Placer site.
A placement campaign is a little more involved for both the brand and the host, but the rewards are higher. In a placement campaign the products are offered at a discount of 50% +, as a sample, free, or loaned with an option to purchase. At the brands discretion they can offer a commission to the host for sales of their products to their guests.
A placement requires a little more from the host as the products must be placed according to brand instructions and proof of placement must be provided, however the products are at a much larger discount and they stand to benefit from sales and improved guest experience.
A core part of the appeal for brands is hosts sending their welcome pages to guests where they can shop the listing. This enables guests to purchase the products directly through the brands website, and if they are on a placement campaign the host can earn a commission through this.
Hosts can create a welcome page through the Placer site. All they need to do is add their usual welcome note and instructions to hosts. This could include check in and out times, house rules, and local things to do.
Once completed a welcome page will be automatically generated and the host can copy the url to send to their guests.
Sign up or sign in to Placer today to create a free welcome page.
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