Brands: reach customers in relevant real world environments.
In an increasingly online world, brands need a way to connect potential customers with their products in the real world.
More and more commerce is happening online and brands need a way to get their products in front of customers in a physical way.
It is hard to build a true desire a stand out from your competitors through a screen. How can brands assuage customer fears about the product not being up to scratch and having to go through the headaches of returns?
Or if brands have physical stores customers may never come near and so never try products to get a feel before feeling ready to make a purchase.
That is where Placer comes in. Placer allows brands to get their products in front of customers in contextually relevant environments, specifically short stay accommodation listings. These are places potential customers are creating positive memories and associations, often on holiday.
Lets take the example of a mattress. Everyone remembers a good nights sleep on holiday, when the bed was so much more comfortable than their own. With Placer a mattress brand can create brand advocates and future customers by providing their product to hosts who have hundreds to thousands of people stay annually. We will provide links to purchase and real world marketing materials as well as creating advocates from the hosts who recommend the products, as they earn commission on any purchase through their supplied links.
This is a new way for brands to reach potential customers in contextually relevant environments, in an age where it increasingly hard to do so.
Placer team.
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